A stock trading website that doesn’t advertise is worth billions of dollars and could soon be worth even more, according to a new report from the Financial Times.
The Financial Times said it has reviewed over 1,500 stocks on the site, and it found that most had high performance ratings.
“They are very much like a stock market,” one analyst told the FT.
“You can’t get too excited about them.”
The site’s investors are also rewarded with extra profits and a steady stream of free advice from a team of traders.
The website has attracted a number of high-profile investors, including Bill Gates, Google co-founder Sergey Brin and Facebook co-founders Mark Zuckerberg and Sheryl Sandberg.
Its investors also include Apple co-chairman Tim Cook and Tesla CEO Elon Musk.
A spokesperson for the company said: “The stock trading site is a leading source of accurate, up-to-date stock market information for investors.”
The Financial News website said it is currently evaluating the company.